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The 10 Reasons to Advertise on The United Realty Network

Advertise your Real Estate Firm on the United Realty Network

 

Real Estate and Mortgage Marketing Tools

What is the United Realty Network?

Why is it important that United Realty Network manage all these web sites?

How Does the Network Of Sites Work?

What does this do for your Real Estate Web Site?

What Is the Overall Benifit?

Conversion Ratio Example

What are the URL’s my link will appear on?

Organic Search Engine optimization vs Pay Per Click Example

 

What is the United Realty Network?

It is a network 50+ web sites that are all mortgage and real estate themed. This is a specially designed service that will get you an extreme amount of exposure on the Internet, through the process of Organic Search Engine Optimization, with highly relevant real estate and mortgage, targeted search terms. Since we have partnered with and manage these highly relevant, highly themed web sites we are able to control all aspects of the online marketing from Content and Link popularity to SEO.

Why is it important that United Realty Network manage these web sites?

The simple answer is that having control over all the content, search engine optimization and internal and external linking strategies, ensures that all the sites become extremely relevant and authoritative. As a result, linking all of the themed web sites increases the overall value of our network to the search engines. Having this management over the network gives us the ability to strive very competitively in the real estate market for highly targeted search terms. If a search engine decides to change its algorithms and we lose positioning on the internet, we are able to alter our organic SEO to reflect the current adjustments in any particular search engine in days rather than weeks or months.

How does the United Realty Network program work?

United Realty Network works by having your web site link and contact information on our partner network of mortgage and real estate related web sites. Our partner network includes 50 homeandloan.com web sites that we manage. In addition, you will be the only real estate company on that page. We have introduced a level of exclusivity that is unrivaled on the Internet for the amount of exposure you will receive.


What Can This Service Do for My Web Site?

This service will provide three very important business functions for you:

It will dramatically increase your own sites link popularity to give your current website more value to the search engines
It will give you the ultimate relevant visitors to your business.
Finally, it will be a tool to help you cultivate more business by delivering people directly to the content they are searching for with access to your information.
Every STATE homeandloan.com web site we manage is well indexed in the search engines for hundreds of different keywords, included are county and community specific real estate terms. Here is an example of how the service works and why it may already directly relate to your local real estate business.

We have access to behavioral research on the Internet through our network of partners that work with search engines including Yahoo, MSN, AOL, AltaVista, Excite and others. Behavioral keyword research is the process of finding keywords that are actually being searched for on the Internet, we have access to this proprietary database that gives us the ability to do queries for what is really being searched all in a particular search engine.

The search term “Houghton Michigan real estate” is searched for 8 times a day on MSN.com, 4 times on Yahoo, 13 times on HotBot.com, etc After researching the proper search terms, we will then use those terms for optimizing web pages organically and we incorporate them into or search engine optimization strategy for each particular STATE homeandloan.com web site. For example, if a particular state like Michigan has 100 good county and community specific keywords that are targeted and relevant we will incorporate those terms into your online strategy for www.Michiganhomeandloan.com

What is the overall benefit?

You will not lose thousands of dollars spending on pay per click terms that are not relevant, or having to pay for invalid clicks from your competitors. Overture has many class action law suits against them for inflating and over charging clients. With us there is no pay per click!

The only traffic delivered to your web site will be relevant traffic. If you are a real estate broker in Michigan and you only do business in one part of Michigan would it not make sense to market to your area only? We also only allow one affiliate per area on our United Realty Network to increase the traffic to your site.

Conversion ratios

Let us use the standard Internet Model from www.marketconscious.com Most sites we see have a conversion ratio of well under 0.5%. This means that less than 5 in 1,000 visitors actually ever purchase anything on those sites! That conversion rate is cut in half for real estate sites due to the competition, hence, only 2.5 out of 1000 visitors is likely to do business with you.

Our United Realty Network

Due to our highly relevant targeted search engine optimization, our conversion ratios are extremely high. Conversion ratios dramatically increase if you are able to introduce people, looking for a specific product, directly to that authoritative page. An example of this has been described in the above.

A stat we can use is for the search term “mission beach real estate” has been number #1 on MSN for 4 months and receives an average of 75 visitors a month with an average of 30 signups for the MLS and 9 loan applications. That is all attributed to the Organic Search Engine Optimization resulting in the organic real estate lead or the organic mortgage lead. Organic Search engine referred leads are of the highest quality because they are looking for specific real estate areas with predefined intent to buy there.

What are the URL’s my link will appear on?
Below is a list of the partner websites that are indexed into the search engines and where your link will be located on. Each state web site contains a FIND A HOME link, where potential customers will find you.

www.0downhomemortgages.com
www.alabamahomeandloan.com

www.alaskahomeandloan.com
www.arizonahomeandloan.com
www.arkansashomeandloan.com
www.californiahomesloans.com
www.coloradohomeandloan.com
www.connecticuthomeandloan.com
www.delawarehomeandloan.com
www.floridahomeandloan.com
www.georgiahomeandloan.com
www.hawaiihomeandloan.com
www.idahohomeandloan.com
www.illinoishomeandloan.com
www.indianahomeandloan.com
www.iowahomeandloan.com
www.kansashomeandloan.com
www.kentuckyhomeandloan.com

www.louisianahomeandloan.com
www.marylandhomeandloan.com
www.mainehomeandloan.com
www.massachusettshomesandloans.com
www.michiganhomeandloan.com
www.minnesotahomesandloans.com
www.mississippihomeandloan.com

www.missourihomeandloan.com
www.montanahomeandloan.com
www.nevadahomeandloan.com
www.newhampshirehomeandloan.com
www.newjerseyhomeandloan.com
www.newmexicohomesandloans.com
www.newyorkhomeandloan.com
www.northcarolinahomeandloan.com
www.northdakotahomeandloan.com
www.ohiohomeandloan.com
www.oklahomahomeandloan.com
www.oregonhomeandloan.com
www.pennsylvaniahomeandloan.com
www.rhodeislandhomeandloan.com
www.southcarolinahomeandloan.com
www.southdakotahomeandloan.com
www.tennesseehomeandloan.com
www.texashomeandloan.com
www.utahhomeandloan.com
www.virginiahomeandloan.com
www.westvirginiahomeandloan.com
www.washingtonhomeandloan.com
www.wisconsinhomeandloan.com
www.wyominghomeandloan.com



How many pages do you plan to have top ranking in the search engines for? And does the service ever stop?


We plan to have at least 100 pages for top ranking highly targeted real estate related keywords for each one of our state home and loan websites in our network. We can build out these pages due to the highly relevant searches that are being done for these phrases on the Internet. Every month we identify new keyword phrases for county and community related terms. The service will never end! We might remove pages as they drop only to be updated by newer ones for mortgage and real estate strategic search terms.

Organic Search Engine optimization vs Pay Per Click Example


The Overture search term “zero down home loans” is currently being bid at $2.00 per click for the number 1 position and has been searched 1,365 times according to overture. Now this advertiser has paid a minimum of $2,730.00 in fees to Overture for this one search phrase “zero down home loans” this advertiser has 30 keyword phases that they are paying anywhere from $.90 to $12.67 per click. The term “ California loan” gets searched 8,215 times with a current cost of $12.67 per click, you do the math (overture bidding changes constantly, these statistics are from 5/14/2004 .)

On the other hand our Organically Optimized Sites are in the number 4 position for the same term. In addition, because it is organically listed in the engines, other Search Engines will detect those results and display them on their partner network of sites for free.

 

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