and Mortgage Marketing Tools
What is the United Realty Network?
is it important that United Realty Network manage all these web sites?
Does the Network Of Sites Work?
does this do for your Real Estate Web Site?
Is the Overall Benifit?
What are the URLs
my link will appear on?
Organic Search Engine
optimization vs Pay Per Click Example
is the United Realty Network?
It is a network 50+ web sites that are
all mortgage and real estate themed. This is a specially designed service that
will get you an extreme amount of exposure on the Internet, through the process
of Organic Search Engine Optimization, with highly relevant real estate and mortgage,
targeted search terms. Since we have partnered with and manage these highly relevant,
highly themed web sites we are able to control all aspects of the online marketing
from Content and Link popularity to SEO.
is it important that United Realty Network manage these web sites?
simple answer is that having control over all the content, search engine optimization
and internal and external linking strategies, ensures that all the sites become
extremely relevant and authoritative. As a result, linking all of the themed web
sites increases the overall value of our network to the search engines. Having
this management over the network gives us the ability to strive very competitively
in the real estate market for highly targeted search terms. If a search engine
decides to change its algorithms and we lose positioning on the internet, we are
able to alter our organic SEO to reflect the current adjustments in any particular
search engine in days rather than weeks or months.
does the United Realty Network program work?
United Realty Network
works by having your web site link and contact information on our partner network
of mortgage and real estate related web sites. Our partner network includes 50
homeandloan.com web sites that we manage. In addition, you will be the only real
estate company on that page. We have introduced a level of exclusivity that is
unrivaled on the Internet for the amount of exposure you will receive.
Can This Service Do for My Web Site?
This service will provide three
very important business functions for you:
It will dramatically increase
your own sites link popularity to give your current website more value to the
It will give you the ultimate relevant visitors to your business.
Finally, it will be a tool to help you cultivate more business by delivering
people directly to the content they are searching for with access to your information.
Every STATE homeandloan.com web site we manage is well indexed in the search
engines for hundreds of different keywords, included are county and community
specific real estate terms. Here is an example of how the service works and why
it may already directly relate to your local real estate business.
access to behavioral research on the Internet through our network of partners
that work with search engines including Yahoo, MSN, AOL, AltaVista, Excite and
others. Behavioral keyword research is the process of finding keywords that are
actually being searched for on the Internet, we have access to this proprietary
database that gives us the ability to do queries for what is really being searched
all in a particular search engine.
The search term Houghton Michigan
real estate is searched for 8 times a day on MSN.com, 4 times on Yahoo,
13 times on HotBot.com, etc After researching the proper search terms, we will
then use those terms for optimizing web pages organically and we incorporate them
into or search engine optimization strategy for each particular STATE homeandloan.com
web site. For example, if a particular state like Michigan has 100 good county
and community specific keywords that are targeted and relevant we will incorporate
those terms into your online strategy for www.Michiganhomeandloan.com
is the overall benefit?
You will not lose thousands of dollars spending
on pay per click terms that are not relevant, or having to pay for invalid clicks
from your competitors. Overture has many class action law suits against them for
inflating and over charging clients. With us there is no pay per click!
only traffic delivered to your web site will be relevant traffic. If you are a
real estate broker in Michigan and you only do business in one part of Michigan
would it not make sense to market to your area only? We also only allow one affiliate
per area on our United Realty Network to increase the traffic to your site.
Let us use the standard Internet Model from www.marketconscious.com
Most sites we see have a conversion ratio of well under 0.5%. This means that
less than 5 in 1,000 visitors actually ever purchase anything on those sites!
That conversion rate is cut in half for real estate sites due to the competition,
hence, only 2.5 out of 1000 visitors is likely to do business with you.
United Realty Network
Due to our highly relevant targeted search engine
optimization, our conversion ratios are extremely high. Conversion ratios dramatically
increase if you are able to introduce people, looking for a specific product,
directly to that authoritative page. An example of this has been described in
A stat we can use is for the search term mission beach
real estate has been number #1 on MSN for 4 months and receives an average
of 75 visitors a month with an average of 30 signups for the MLS and 9 loan applications.
That is all attributed to the Organic Search Engine Optimization resulting in
the organic real estate lead or the organic mortgage lead. Organic Search engine
referred leads are of the highest quality because they are looking for specific
real estate areas with predefined intent to buy there.
are the URLs my link will appear on?
Below is a list of the partner
websites that are indexed into the search engines and where your link will be
located on. Each state web site contains a FIND A HOME link, where potential customers
will find you.
How many pages do you plan to have top ranking in the
search engines for? And does the service ever stop?
We plan to have
at least 100 pages for top ranking highly targeted real estate related keywords
for each one of our state home and loan websites in our network. We can build
out these pages due to the highly relevant searches that are being done for these
phrases on the Internet. Every month we identify new keyword phrases for county
and community related terms. The service will never end! We might remove pages
as they drop only to be updated by newer ones for mortgage and real estate strategic
Organic Search Engine optimization
vs Pay Per Click Example
The Overture search term zero
down home loans is currently being bid at $2.00 per click for the number
1 position and has been searched 1,365 times according to overture. Now this advertiser
has paid a minimum of $2,730.00 in fees to Overture for this one search phrase
zero down home loans this advertiser has 30 keyword phases that they
are paying anywhere from $.90 to $12.67 per click. The term California
loan gets searched 8,215 times with a current cost of $12.67 per click,
you do the math (overture bidding changes constantly, these statistics are from
On the other hand our Organically Optimized Sites are in the
number 4 position for the same term. In addition, because it is organically listed
in the engines, other Search Engines will detect those results and display them
on their partner network of sites for free.